IMAGE CREDIT SHARON MCCUTCHEON

Father’s Day falls on June 16th this year, so you’ll want to make sure your marketing efforts are scheduled well beforehand. Here are a few quick and easy ways to ensure you’re making the most of this $16 billion holiday. 

ADJUST YOUR KEYWORDS

A few tweaks to your product titles and descriptions could result in huge traffic increases thanks to SEO. Be sure to include terms and phrases people are searching for: Think Fathers Day presents, gifts for Dad, gifts for him, unique gifts, personalized gifts, Father’s Day gift ideas, etc. Also consider alternative terms for the most popular Dad’s Day gifts. A shaving kit, for example, may also be called a shaving set, a grooming gift, a monogrammed shave set, electric shave kit, and so on. Add these to product titles and descriptions where it makes sense, but take care not to make your copy unreadable with overloaded keywords — search engines generally frown on that. Finally, don’t forget all the other dads out there. You might want to look at including words like grandpa and stepdad, since they’re likely getting gifted too. 

IMAGE CREDIT VADIM SHERBAKOV

HIGHLIGHT GIFTABLE ITEMS

Make it easy for shoppers to find what they’re looking for or to get inspiration by grouping your giftable products together, either by merchandising at the top of a product pool or creating a special gift guide on its own. Gift guides that can be shared on social media channels (and that can be linked in your site’s category navigation, creating an extra potent SEO touchpoint) are wins. 

PAY ATTENTION TO PERSONALIZED

People want to give special, unique gifts. If you offer any kind of monogramming or personalization, you’ll definitely want to play that up in any product titles and descriptions, social posts or marketing efforts you plan. Be sure to use keywords like personalized, monogrammed or customized to make your product stand out and show up in searches. 

STEP UP YOUR MARKETING STRATEGY

In the weeks leading to Father’s Day, be sure to have a marketing plan ready to execute. Consider your upping your presence with Google Shopping, Facebook ads, affiliate ads, influencer outreach and more as part of a well-rounded strategy. If you don’t know where to start or simply don’t have the time to invest in creating and executing a marketing strategy, MoreCommerce’s in-house experts can tailor one for your business with the Boost Marketing Service. On average, merchants see a 3x lift in sales when using Boost as compared with no marketing, and there’s little to no risk depending on your plan (which are all super affordable, by the way — starting at $32/month). Learn more and get started with a free strategy session by clicking here: https://www.morecommerce.com/boost