For a seller, the 4th quarter means increased selling potential. Shoppers are in market to buy, whether gifts or just taking advantage of incredible deals. Sellers in the MoreCommerce Distribution Network experienced significant seasonal lift in November and December 2018. However some of the platform merchants got an even bigger lift by leaning into Boost marketing opportunities.
MoreCommerce offers merchants multiple ways to increase exposure of their products through the Boost marketing services. Merchants select from a variety of marketing programs, choosing which products or all to promote and continuously or for specific events. It was a real win for those that took advantage of marketing programs in Q4. Boosting merchants achieved nearly three times the sales lift in December compared to those not marketing.
Competition for high-visibility placements continues as we move into the New Year. A winning approach is to Boost your full product selection through Boost Catalog. Using Boost Product campaigns, you can promote your top-selling products every week in top-performing emails, Google Shopping and Facebook. Also keep an eye out for upcoming promotional opportunities on Boost Events. You can win placement on high-reach distribution platforms including Facebook, OpenSky and Groupon.
Interested in hearing more about using Boost? Schedule a call to speak with our Boost team: calendly.com/logan-mckiernan.