We’ll just start by saying this: Facebook Marketplace gets visited by more than 800 million shoppers every month.
If you’re an online seller and your products aren’t available there, you need to seriously consider the platform. To back up our recommendation, take a look at the results we brought in for our OpenSky merchants on Facebook Marketplace last Q4—it was such a success that Facebook actually featured us in a case study highlighting the wins.
Stats From The Q4 Case Study
OpenSky promoted merchant inventory as featured deals and product listings during Q4 of 2018 and here’s what happened compared to Q4 of the prior year:
10x higher revenue
19x more purchases in November
4.5x more purchases in October and December
9x increase in gross merchandise value
Some Facebook Marketplace Background
Here’s a little more about what Facebook Marketplace does: It reaches shoppers who are ready to browse and buy—listing your merchandise to appear in the Marketplace feeds of shoppers who are likely to be interested, as the case study explains. Facebook also offers a Marketplace deals program that attracts shoppers with discounted items for a limited time.
Swamped? Let Us Set You Up
Want to get in on this? Facebook Marketplace is one of the prime platforms we sync your products up with when you join MoreCommerce Managed. Get even more exposure by taking advantage of our Boost Marketing Service to increase exposure, score promotional placements and ultimately, obliterate your sales numbers year over year.
Learn more about MoreCommerce Managed here
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